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Case Publications
Warner Lambert: Adams Brands
G. McDougall, D. Snetsinger
published: 2006 | Case Study | Marketing
Subject Area: Marketing
Key Issues: Key account marketing, Selection
Case Description: The regional manager for Adams Brands, the confectionary division of Warner-Lambert Canada, needs to hire a key account supervisor for the Ontario region. He has narrowed the list to three candidates, each of whom has reasonable qualifications. The case provides information on the market and the changing structure of the retail trade in Canada. The responsibilities of the key account supervisor are4 described and fact sheets have been prepared for the three candidates.
# Case Pages: 9
Case Number: 010030-R
Teaching Note: Yes
revised May 24/06
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