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Wal-Mart Canada
Mark Baetz, Gordon McDougall, Tim Rowley
published: 2006 | Case Study | Marketing
Subject Area: Marketing; Business Policy/Strategic Management; Integrated; Operations Management
Key Issues: Competitive threat; Retail Strategy
Case Description: Wal-Mart's entry into the Canadian market in 1994 was a competitive threat for Canadian retailers such as Zellers, The Bay and Sears Canada. This case provides background on the Canadian retail industry, a detailed description of Wal-Mart's operations, a description of the major Canadian department store retailers and industry experts views on Wal-Mart's entry into Canada. It presents information that can be used to assess the effect Wal-Mart will have on these Canadian retailers and to set a strategy to defend against Wal-Mart's entry.
# Case Pages: 26
Case Number: 150009-G
Teaching Note: No
revised May 24/06
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