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Uniroyal Chemical In Elmira
M.C. Baetz
published: 2006 | Case Study | Business/Government Relations
Subject Area: Business/Government Relations
Key Issues: Environment; Regulation; Crisis; Public affairs
Case Description: The top management group of a chemical company must decide how to respond to an unprecedented emergency government directive which forced the company to lay off employees. Some of the options being considered are devoting more resources to the public affairs function, calling a press conference, conducting a public opinion poll and filing an appeal of the directive with the Environmental Appeal Board.
# Case Pages: 11
Case Number: 130027-G
Teaching Note: Yes
revised May 24/06
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