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Union Financial: Anytime, Anywhere
Hamid Noori, Helen Ryder
published: 2006 | Case Study | Marketing
Subject Area: Integrated Case; Marketing; Accounting/Finance; Operations Management; Business Policy/Strategic Management
Key Issues: Reorienting corporate strategies; Adapting corporate culture
Case Description: Union Financial, one of the company's three
lines of business, is responsible for providing retail financing to
Union Energy's residential and commercial customers. Although the
division underperformed in 1999, Union Financial management believes
that it can boost its business volume and revenue by implementing an
e-commerce initiative. A key component of its e-strategy is an
m-commerce credit approval system that Union Financial dealers can use
to secure instant credit for customers while on site atthe customers'
home or business. This unique technology-based initiative would offer
Union Financial the opportunity to broaden its "old economy"
perspective by implementing "new economy" tools to lower costs,
strengthen its customer and associate dealer value proposition, enter
new markets and generate new revenue streams.
# Case Pages: 12
Case Number: 150008-G
Teaching Note: Yes
revised May 24/06
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