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UNICRE, S.A. and the Credit Card Industry in Portugal
David W. Grigsby, Vitor F.C. Goncalves
published: 2006 | Case Study | International Business
Subject Area: Business Policy/Strategic Management; International Business
Key Issues: Banking; Deregulation; Privatization
Case Description: Portugal's largest credit card company
faces a rapidly changing environment as deregulation of the country's
banking industry takes hold. Sebastiao Lancastre, founding CEO,
considers competing against his own major stockholders, as new laws
permit all the country's banks to issue their own credit cards.
# Case Pages: 21
Case Number: 120078-12-2
Teaching Note: Yes
revised May 24/06
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