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Case Publications
Trailhead Market
T.S. Feltham, C.W. Heywood
published: 2006 | Case Study | Accounting/Finance
Subject Area: Accounting/Finance
Marketing
Key Issues: Marketing strategy
Managerial accounting
Ratio analysis
Profitability
Case Description: The owner of Trailhead Market must decide whether demand is sufficient to justify adding a delicatessen to his small town grocery store. If so, how could he finance it? The owner has tried for three years to improve the position of the store with little success. This case provides detailed financial statements and other information needed for students to evaluate the market for a deli, develop strategy options, assess the likely consequences and determine the feasibility of the project succeeding.
# Case Pages: 5
Case Number: 020025-W
Teaching Note: Yes
revised May 24/06
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