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Titeflex Corporation: The Turnaround Challenge
Ravi Ramamurti
published: 2006 | Case Study | Operations Management
Subject Area: Business Policy/Strategic Management; Operations Management; Organizational Behaviour
Key Issues: Competition; Labour Relations; Leadership; Strategy Formulation
Case Description: Titeflex Corporation was faced with
aggressive, low-cost competitors, and shifting market opportunities.
The new CEO finds customers irate about late deliveries, competitors
gaining market share, managers preoccupied with internal jealousies,
and union relationships in a state of warfare. Titeflex's new parent
demands financial performance better than the firm's accustomed
operations. The CEO is challenged to turn the company around.
# Case Pages: 9
Case Number: 120076-15-1
Teaching Note: Yes
revised May 24/06
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