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Wilfrid Laurier University School of Business & Economics
April 16, 2014
Canadian Excellence


Case Publications

Tiger Brand Knitting Company Ltd.

Tupper Cawsey, Ruth Cruikshank

published: 2006 | Case Study | Organizational Behaviour

Subject Area:    Organizational Behaviour; Business Policy/Strategic Management; Human Resource Management

Key Issues:    Family-Owned Firms; Developing Strategic Concensus; Action Planning; Stakeholder Analysis

Case Description:    Tiger Brand Knitting"" (TB) describes the family and strategic dilemmas faced by Joan Fisk, President of TB. TB is a rapidly growing Canadian, family owned, vertically-integrated manufacturer of sports clothing.  TB's strategy is to expand from a Canadian base into the US market.  It targets a high quality sector of the sports clothing sector and manufacturers under private labels for retailers such as the GAP, Nordstrum's, etc. and is considering developing its own brand label.  Fisk's two brothers, as senior officers, manage the purchasing and manufacturing at TB.  Family dynamics have been turbulent and there is no clear mechanism for conflict resolution of major issues.  The case is suitable for MBA for third or fourth year undergraduate classes.

# Case Pages:    10

Case Number:    030046-W

Teaching Note:    Yes

revised May 24/06

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