Tetra Pak Inc.
M.C. Baetz, P. Kelly, J. Hulland, J.McNaughton, F. Chan
published: 2006 | Case Study | Business Policy/Strategic Mgmt
Subject Area: Business Policy/Strategic Management
Key Issues: Political environment as both threat/opportunity; Formulating and implementing a political strategy
Case Description: A manufacturer of packaging systems for liquid food products is reviewing a communications campaign developed by the company. The campaign attempted to change public perception about the environmental impacts of the company's products.
# Case Pages: 13
Case Number: 120034-G
Teaching Note: Yes
revised May 24/06