Documents
Case Publications
Susan's Special Lawns
David C. Snook-Luther, Grant L. Lindstrom
published: 2006 | Case Study | Business Policy/Strategic Mgmt
Subject Area: Small Business/Entrepreneurship; Business Policy/Strategic Management
Key Issues: Competitive Analysis; Value Chain
Case Description: Susan and David Jensen found a business
that has diversified into seed retailing, landscaping, sprinkler
installation, and lawn services. Their only employee, an MBA student,
has prepared a competitive analysis of the local and regional markets
as a term project. Now the overworked and underpaid Jensen’s turn to
this employee for help in deciding how to exploit their opportunities.
# Case Pages: 6
Case Number: 120074-14-2
Teaching Note: Yes
revised May 24/06
View all Case Publications documents | View all School of Business & Economics documents
