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Susan's Special Lawns
David C. Snook-Luther, Grant L. Lindstrom
published: 2006 | Case Study | Small Business/Entrepreneurship
Subject Area: Small Business/Entrepreneurship; Business Policy/Strategic Management
Key Issues: Competitive Analysis; Value Chain
Case Description: Susan and David Jensen found a business that has diversified into seed retailing, landscaping, sprinkler installation, and lawn services. Their only employee, an MBA student, has prepared a competitive analysis of the local and regional markets as a term project. Now the overworked and underpaid Jensen’s turn to this employee for help in deciding how to exploit their opportunities.
# Case Pages: 6
Case Number: 120074-14-2
Teaching Note: Yes
revised May 24/06
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