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SR Corp: Decisions for an Emerging Technology
Marc H. Meyer, G. Thomas Aley
published: 2006 | Case Study | Marketing
Subject Area: Small Business/Entrepreneurship; Marketing
Key Issues: Strategic Marketing; Technology; Target Market Identification; Managing High Technology Firms
Case Description: SR Corp has developed a technological
breakthrough in speech recognition systems, a key component in cost
reduction efforts for companies with heavy telephone usage for customer
service, directory assistance, or reservations systems. SR Corp now
must set priorities; it has resources to exploit only one of the three
market segments it has identified. The wrong choice now could waste
precious time and could cost the firm its lead in technology.
# Case Pages: 19
Case Number: 060035-15-3&4
Teaching Note: Yes
revised May 24/06
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