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SR Corp: Decisions for an Emerging Technology
Marc H. Meyer, G. Thomas Aley
published: 2006 | Case Study | Small Business/Entrepreneurship
Subject Area: Small Business/Entrepreneurship; Marketing
Key Issues: Strategic Marketing; Technology; Target Market Identification; Managing High Technology Firms
Case Description: SR Corp has developed a technological breakthrough in speech recognition systems, a key component in cost reduction efforts for companies with heavy telephone usage for customer service, directory assistance, or reservations systems. SR Corp now must set priorities; it has resources to exploit only one of the three market segments it has identified. The wrong choice now could waste precious time and could cost the firm its lead in technology.
# Case Pages: 19
Case Number: 060035-15-3&4
Teaching Note: Yes
revised May 24/06
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