Documents
Case Publications
SkyDome
M. Davis, G. McDougall, K. Pugsley
published: 2006 | Case Study | Integrated Cases
Subject Area: Marketing; Business Policy/Strategic Management; Integrated
Key Issues: Marketing Strategy; Organizational Growth
Case Description: At the end of 1992, Richard Peddie,
President of SkyDome, is facing two issues: (1) how to increase to 250
or more events in 1993 (from 235 in 1992), and (2) how to maintain the
high level of service quality if 250 events were held. SkyDome,
located in Toronto, is a 50,000 capacity stadium with a fully
retractable roof. Home of the Toronto Blue Jays baseball team, the
facility and its management have won numerous awards.
# Case Pages: 52
Case Number: 010026-G
Teaching Note: No
revised May 23/06
View all Case Publications documents | View all School of Business & Economics documents
