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Sherbrooke Life Assurance Company of Canada (B)
M.C. Baetz
published: 2006 | Case Study | Business/Government Relations
Subject Area: Business/Government Relations
Key Issues: Public affairs strategy; Corporate social responsibility
Case Description: The president of SHERBROOKE LIFE, a large insurance company in Quebec, is wondering how to respond to Quebec's finance minister who is extremely upset by Sherbrooke's decision to move its head office.
# Case Pages: 2
Case Number: 130022-G
Teaching Note: No
revised May 23/06
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