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Case Publications
Sears World Trade Inc. (A)
A. Ismay
published: 2006 | Case Study | Economics
Subject Area: International Business; Economics; Business Policy/Strategic Management
Key Issues: International sourcing; Organizational structure; Countertrade; Business policy
Case Description: The SEARS WORLD TRADE INC. (A) case deals
with the events that led to the creation of a world trading company.
Reports and data have been gathered from public sources to present the
corporate moves to position Sears to enter the trading business. As
the largest world merchandiser, it was a ""natural"" step for Sears to
start a company that would capture goods and services from companies
that dealt in international countertrade, barter and buybacks. The
company had a shaky beginning and losses began to accumulate.
# Case Pages: 20
Case Number: 070017-G
Teaching Note: Yes
revised May 23/06
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