Documents
Case Publications
Roxo Inside: Rethinking the Supply Chain Structure
Hamid Noori
published: 2006 | Case Study | Accounting/Finance
Subject Area: Operations Management; Business Policy/Strategic Management; Marketing; Accounting/Finance; Organizational Behaviour
Key Issues: Growth - several options are presented regarding; Funding - all growth options will require financia
Case Description: In the rapidly growing and dynamic medical
imaging industry, Roxo has established itself as a leader in the
health-care industry in the development of imaging and information
management systems for radiology. Roxo's products enable connectivity
between the medical imaging and diagnostic tools, and the centralized
control systems and information systems used within the hospital
environment. Roxo's role as third party standardization provider
offers a form of competitive balance for the modality vendors. Roxo's
main dilemma is how to grow its business while maintaining good
relationships with modality vendors such as Agfa, Kodak, Fuji, GE and
Siemens.
# Case Pages: 24
Case Number: 150003-G
Teaching Note: Yes
revised May 23/06
View all Case Publications documents | View all School of Business & Economics documents
