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Roxo Inside: Rethinking the Supply Chain Structure
Hamid Noori
published: 2006 | Case Study | Operations Management
Subject Area: Operations Management; Business Policy/Strategic Management; Marketing; Accounting/Finance; Organizational Behaviour
Key Issues: Growth - several options are presented regarding; Funding - all growth options will require financia
Case Description: In the rapidly growing and dynamic medical imaging industry, Roxo has established itself as a leader in the health-care industry in the development of imaging and information management systems for radiology. Roxo's products enable connectivity between the medical imaging and diagnostic tools, and the centralized control systems and information systems used within the hospital environment. Roxo's role as third party standardization provider offers a form of competitive balance for the modality vendors. Roxo's main dilemma is how to grow its business while maintaining good relationships with modality vendors such as Agfa, Kodak, Fuji, GE and Siemens.
# Case Pages: 24
Case Number: 150003-G
Teaching Note: Yes
revised May 23/06
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