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Case Publications
Of Pubs, Pies, Pints, Paper Napkins and Project Ma
P. Bamji
published: 2006 | Case Study | MIS
Subject Area: Production and Operations Management; Human Resource Management; MIS
Key Issues: Failure of technology to be implemented; Systems approach to project management; Technology transfer mechanisms
Case Description: This case describes a scenario in which a
potentially useful technology never saw the light of day! The company
that set about it, spent thousands of dollars of R&D and even
greater sums of money in protecting the intellectual property embodying
this technology.
# Case Pages: 13
Case Number: 040002-W
Teaching Note: Yes
revised May 23/06
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