Documents
Case Publications
Nestle In LDC's
J.A. Murray
published: 2006 | Case Study | Communications
Subject Area: International Business; Communications; Business Policy/Strategic Management
Key Issues: Corporate responsibility; Cross-cultural; Public Relations; Boycotts
Case Description: This case focuses on events which
led to the boycott of NESTLE's products around the world. In
particular, it examines issues surrounding the promotion of infant
formula milk to third world countries. The boycott, which is
supported by a number of community organizations, church groups and
other social leaders caused the company a number of serious
problems. Although the company has announced its willingness to
comply with the WHO criteria, the boycott has been renewed.
# Case Pages: 30
Case Number: 070008-G
Teaching Note: Yes
revised May 11/06
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