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Men Need Not Apply
B. Davis
published: 2006 | Case Study | Communications
Subject Area: Communications; Marketing
Key Issues: Developing a public relations campaign; Communications; Integrated Corporate Communications
Case Description: In the summer of 1999, Wilfrid Laurier University's Psychology Department advertised the availability of a faculty position. In specifying that the position was open to women only, the ad generated a considerable amount of negative publicity and commentary. Although the ad was written with the cooperation of the Ontario Human Rights Commission, the university must now develop a communication strategy to protect its organizational reputation and consider how to prevent a repetition of the incident.
# Case Pages: 12
Case Number: 010022-G
Teaching Note: Yes
revised May 11/06
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