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Wilfrid Laurier University School of Business & Economics
April 16, 2014
Canadian Excellence


Case Publications

Me and My Car

G. McDougall

published: 2006 | Case Study | Integrated Cases

Subject Area:    Marketing; Integrated

Key Issues:    Customer Acquisition Costs; Revenue Generation; Financing; Partnerships

Case Description:    t.b.a.

# Case Pages:    14

Case Number:    010021-G

Teaching Note:    Yes

revised May 11/06

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