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Jan and Dave Bailey's Decision
Sean M. Hennessey, Roberta M. MacDonald
published: 2006 | Case Study | Integrated Cases
Subject Area: Integrated; Small Business/Entrepreneurship; Business Policy/Strategic Management; Marketing; International Business
Key Issues: New Venture Analysis; Comprehensive Business Planning; Aquaculture Industry; Integrated Functional Management
Case Description: Jan and Dave Bailey are at a critical stage in the process of deciding whether to establish an aquaculture operation, a mussel farm, in Newfoundland. Jan and Dave left the province many years earlier but recently returned and are investigating business opportunities. Mussel farming has a long history in the region, and aquaculture seems to be the way of the future--a renewable resource grown in pristine surroundings with little effect on the environment. Is mussel farming a viable business opportunity, or does the nature of the business in Newfoundland make the venture too risky? The case presents Jan and Dave at the point of a major decision. Dave is captivated by the idea; Jan sees the potential but also the very real risks. They must develop a business plan for a mussel farming operation to determine whether they should invest their savings in the venture. It is late January 1996. To be in operation for the 1996 season, their big decision must be made by mid-March.
# Case Pages: 8
Case Number: 150005-20-4-4
Teaching Note: Yes
revised May 11/06
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