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Intel's Internet Entanglement (A & B)
Lee T. Perry, Monte R. Swain, Nicholas V. Kovalenko
published: 2006 | Case Study | Communications
Subject Area: Business Policy/Strategic Management; Organizational Behaviour; MIS; Communication; Integrative
Key Issues: Crisis Management; Customer Communications; Effect of New Technology
Case Description: Intel released the Pentium microprocessor
chip but a professor has discovered a bug in the chip and is talking
about it on the Internet. What kind of product support should Intel
provide and how should Intel handle what appears to be an
"overreaction'' to the bug? Case B describes the CEO's initial reaction
to the crisis and the consequent reaction from both Internet users and
the general public.
# Case Pages: A-8; B-7
Case Number: 120061-16-1&2
Teaching Note: Yes
revised May 11/06
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