Imperial Oil And The "Bertrand Report"
published: 2006 | Case Study | Business/Government Relations
Subject Area: Business/Government Relations
Key Issues: Adversarial business-government relations
Impact of competition legislation
Impact of unfavourable public opinion
Case Description: IMPERIAL OIL, Canada's largest oil company is wondering how to respond to a federal report accusing the company of leading an $89 billion consumer rip-off involving fixed prices and restrictive practices. The company wonders if an aggressive media campaign will jeopardize the company's negotiations with the federal government related to the conditions for various major oil projects.
# Case Pages: 18
Case Number: 130036-G
Teaching Note: No
revised May 11/06