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IKEA (Canada) Ltd
P.W. Beamish, H.J. Munro, T.F. Cawsey
published: 2006 | Case Study | Integrated Cases
Subject Area: Marketing; Business Policy/Strategic Management; Integrated
Key Issues: Business strategy - growth; Production/Operations management; Marketing - retail; Human Resources
Case Description: The case presents growth options for IKEA's
operations in southwestern Ontario. These options must be considered
in the context of IKEA's overall growth strategy (e.g. expansion into
the US market). Any recommendation for IKEA should reflect
consideration of a number of issues relating to the various functional
areas (e.g., Finance, Marketing, Human Resources, Operations, etc.)
# Case Pages: 25
Case Number: 010015-G
Teaching Note: Yes
revised May 11/06
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