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Humuss Agendas
John J. Lawrence
published: 2006 | Case Study | Operations Management
Subject Area: Operations Management
Key Issues: Operations Strategy; Small Business Growth; Aggregate Planning; Implementing Change
Case Description: Brothers Alejandro and Domingo Martinez jointly own Humuss, a company that produces agendas, and Tecnographics, a small printing company. Since its founding in 1999, Humuss has grown rapidly to represent more than 25 percent of Tecnographics sales. Humuss has just met all of its delivery commitments for 2002, but because of the highly seasonal demand for agendas, this was only accomplished through extensive use of overtime, subcontracting, and temporary labour. Further, Tecnographics experienced significant difficulty meeting the needs of its other customers during the final quarter of 2002 as a result of the printing work it did for Humuss. Domingo, Humuss’s managing director, wants to see Humuss grow, but is concerned about its ability to satisfy demand in the future. He must decide what changes are necessary in order for the company to continue to grow and be successful. In particular, Domingo is considering what the relationship should be between the management of Humuss and Tecnographics and at what point Humuss should expand internationally.
# Case Pages: 10
Case Number: 040007-24-1
Teaching Note: Yes
revised May 11/06
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