Documents
Case Publications
Greensboro Housing Authority (A), The
Lew G. Brown, William M. Kawashima, Diana H. Carlin, Margaret K. Craig
published: 2004 | Case Study | Marketing
Subject Area: Marketing
Key Issues: Marketing Strategy; Non-profit; Public Administration; Services Marketing; Public Sector
Case Description: The Greensboro, North Carolina Housing Authority (GHA) faces an angry citizens' group that is protesting the proposed location of a public-housing community in a middle-class neighbourhood. The staff and Board of Commissioners must wrestle with the negative image of public-housing. Is marketing needed and appropriate for public-sector organizations?
# Case Pages: 11
Case Number: 010043-14-3
Teaching Note: Yes
revised May 11/04
View all Case Publications documents | View all School of Business & Economics documents
