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Ford's Corporate Volunteer Program
Mark Baetz, David Rose
published: 2006 | Case Study | Communications
Subject Area: Business/Government Relations; Communications; Business Policy/Strategic Management
Key Issues: Benefits/costs of corp. volunteer programs; Levels of resources; Challenges/dilemmas
Case Description: In May 2000, Ms. Renee
Belec, Corporate Citizenship Manager at Ford Motor Company of Canada
Limited, was wondering what approach to take to publicize externally
the company's new corporate volunteer program. One alternative
being considered was to contact the media. The case reviews the
origins of the program and other corporate citizenship initiatives at
Ford.
# Case Pages: 10
Case Number: 130033-G
Teaching Note: Yes
revised May 10/06
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