E.D. Smith and Sons, Ltd.
published: 2006 | Case Study | Integrated Cases
Subject Area: Business Policy/Strategic Management; International Business; Integrated
Key Issues: Analysis of a changing market due to free trade; Analysis of a company's resource; Entry into a foreign market
Case Description: E.D. Smith, a manufacturer of grocery products, has been asked by a major customer to enter the U.S. market in order to support that customer's marketing activities there. The issue is whether the company is ready and what its risk exposure will be.
# Case Pages: 14
Case Number: 120012-G
Teaching Note: Yes
revised May 10/06