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DCM-Toyota Ltd. of India
Madhav S. Shriram, Alan G. Robinson, Dean M. Schroeder
published: 2006 | Case Study | Operations Management
Subject Area: Business Policy/Strategic Management; International Management; Marketing; Operations Management
Key Issues: Joint Ventures; Competitive Issues
Case Description: This case traces Toyota's decision to break
ranks with the auto industry and raise prices, resulting in a
significant loss in market share.
# Case Pages: 15
Case Number: 120050-12-1
Teaching Note: Yes
revised May 10/06
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