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Canadian Cystic Fibrosis Foundation: The Future of the Shinerama Campaign
K. Leonard, C. Newell Kelly
published: 2006 | Case Study | Integrated Cases
Subject Area: Business Policy/Strategic Management; Integrated
Key Issues: Information systems; Strategy formulation; Direct marketing; Budgeting/financial management
Case Description: In this case, a number of interesting
issues are raised. Depending on the time allotted to perform the
analysis, the depth of discussion and solution could vary tremendously.
The case was originally written with an integrative focus,
incorporating components from a number of disciplines within
business-information systems, finance, organizational behaviour,
marketing and strategy and policy development for not-for-profit
organizations. In addition to the above points, the majority of the
discussion must focus on the new activities that CCFF and the
Shrinerama campaign must begin to explore. All of the other issues
contribute to this problem, however, the future strategy and direction
for Shrinerama is the area that must be examined and resolved. If not,
then improving communications or financial control, for example, will
improve the overall situation only marginally.
# Case Pages: 11
Case Number: 120006-W
Teaching Note: Yes
revised May 9/06
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