Documents
Case Publications
Bob's Home Repair
Katherine F. Abela, Deborah R. Ettington
published: 2006 | Case Study | Introductory Business
Subject Area: Small Business/Entrepreneurship; Introductory Business
Key Issues: Franchising; Growth Strategy; Consumer Services Marketing
Case Description: Bob and Kelly Allen started Bob's Home
Repair 18 months ago when Bob lost his job as a skilled tradesman.
Although Kelly had work experience in accounting and was completing her
MBA degree, they found there was much to learn about starting a small
business. Bob enjoyed being his own boss and had stopped looking for
another job. He now had more calls than he could handle alone. The
Allen's were considering how to grow the business, including whether to
hire a full-time employee and whether franchising was an option.
# Case Pages: 9
Case Number: 060021-22-1-7
Teaching Note: Yes
revised May 9/06
View all Case Publications documents | View all School of Business & Economics documents
