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Wilfrid Laurier University Leaf
June 30, 2016

Canadian Excellence

Scott C. Ensign


email: Scott C. Ensign
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Scott C. Ensign

International channels of distribution: A classification system for analyzing research studies

Ensign, P.C.

published: 2006 | Research publication | Journal Article

This paper presents a systematic method for classifyingresearch on international channels of distribution, it is used to examine 79articles published during an 18-year period (1988-2005). Based on contentanalysis, each article is classified by its primary research framework. Twoframeworks are identified: (1) structural - based on the economic andorganizational aspects of international channels of distribution; and (2)behavioral - based on the exchange relationship between channel membersfrom different national environments. This simple organizing system offers a comprehensive way to analyze scholarship that has emerged in the field. For managers, it can bring the theoretical and practical developments togetherin an understandable fashion as they seek to interpret and apply research findings. For scholars, it may bring focus to an increasingly complex area of international business and guide future research efforts.

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revised Jan 1/06

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