Scott C. Ensign
Transplanting the meritocracy in India: Creating a shared corporate vision at the local and global levels
Robinson, N.P., Ensign, P.C.
published: 2010 | Research publication | Book Chapter
India is a nation of immense cultural, religious, linguistic, and ethnic diversity. Managing this diversity in order to make Indian companies more competitive in world markets is crucial to the success of India as a nation. The growing presence of multinational corporations in India, and the rise of India as an economic power will make that understanding India’s diversity essential to MNC and will necessitate that MNCs act to develop corporate visions that create consistency between individual, organizational, and societal values. Indeed, developing a strong vision is essential to mitigating the problems posed by diversity and harnessing its opportunities.
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revised Jan 1/10
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