Site Accessibility Statement
Wilfrid Laurier University Leaf
September 2, 2014
 
 
Canadian Excellence

Research publication


Gordon McDougall

Find documents: | |
Sort documents by: |
 
View all Gordon McDougall documents
Pub. date Title File Type Authors
2005 Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (ABSTRACT) External External Laroche, M., Yang, Z., McDougall, G.H.G., Bergeron, J.
2004 Assessing the Potential of Customer Relationship Management: Clarifying the Decision (ABSTRACT) External External Frantz, B., & McDougall, G.
2004 Exploring How Intangibility Affects Perceived Risk (ABSTRACT) External External Laroche, M., McDougall, G., Bergeron, J., & Yang, Z.
2002 GoodLife Fitness Clubs External External McDougall, G.
2001 Customer retention strategies: When do they pay off? (ABSTRACT) External External McDougall, G.
2000 Tanunda Winery (ABSTRACT) External External McDougall, G., & Lockshin, L.
2000 Customer satisfaction with services: putting perceived value into the equation (ABSTRACT) External External McDougall, G., & Levesque, T.
2000 Service problems and recovery strategies: An experiment (ABSTRACT) External External Levesque, T., & McDougall, G.
1999 CIBC External External McKillop, I., & McDougall, G.
1999 Waiting for service: the effectiveness of recovery strategies (ABSTRACT) External External McDougall, G., & Levesque, T.
1998 Designing the service guarantee: unconditional or specific? (ABSTRACT) External External McDougall, G., Levesque, T., & VanderPlaat, P.
1998 Service problems and recovery strategies: an examination of the critical incident technique in a business-to-business market External External Lockshin, L., & McDougall, G.
1998 The Effectiveness of Recovery Strategies After Service Failure: An Experiment in the Hospitality Industry External External McDougall, G., & Levesque, T.
View all Gordon McDougall documents