| 2005 |
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (ABSTRACT) |
 External |
Laroche, M., Yang, Z., McDougall, G.H.G., Bergeron, J. |
| 2004 |
Assessing the Potential of Customer Relationship Management: Clarifying the Decision (ABSTRACT) |
External |
Frantz, B., & McDougall, G. |
| 2004 |
Exploring How Intangibility Affects Perceived Risk (ABSTRACT) |
External |
Laroche, M., McDougall, G., Bergeron, J., & Yang, Z. |
| 2002 |
GoodLife Fitness Clubs |
External |
McDougall, G. |
| 2001 |
Customer retention strategies: When do they pay off? (ABSTRACT) |
External |
McDougall, G. |
| 2000 |
Tanunda Winery (ABSTRACT) |
External |
McDougall, G., & Lockshin, L. |
| 2000 |
Customer satisfaction with services: putting perceived value into the equation (ABSTRACT) |
External |
McDougall, G., & Levesque, T. |
| 2000 |
Service problems and recovery strategies: An experiment (ABSTRACT) |
External |
Levesque, T., & McDougall, G. |
| 1999 |
CIBC |
External |
McKillop, I., & McDougall, G. |
| 1999 |
Waiting for service: the effectiveness of recovery strategies (ABSTRACT) |
External |
McDougall, G., & Levesque, T. |
| 1998 |
Designing the service guarantee: unconditional or specific? (ABSTRACT) |
External |
McDougall, G., Levesque, T., & VanderPlaat, P. |
| 1998 |
Service problems and recovery strategies: an examination of the critical incident technique in a business-to-business market |
External |
Lockshin, L., & McDougall, G. |
| 1998 |
The Effectiveness of Recovery Strategies After Service Failure: An Experiment in the Hospitality Industry |
External |
McDougall, G., & Levesque, T. |
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