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Wilfrid Laurier University School of Business & Economics
April 16, 2014
 
 
Canadian Excellence

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Gordon McDougall

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Pub. date Title File Type Authors
2005 Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (ABSTRACT) External External Laroche, M., Yang, Z., McDougall, G.H.G., Bergeron, J.
2005 Curriculum Vitae for G. McDougall PDF PDF (114k) G. McDougall
2005 BU642 Intro 1 MS PPT PPT (1.08MB) G. McDougall
2005 BU642 Intro 2 MS PPT PPT (763k) G. McDougall
2004 Assessing the Potential of Customer Relationship Management: Clarifying the Decision (ABSTRACT) External External Frantz, B., & McDougall, G.
2004 Exploring How Intangibility Affects Perceived Risk (ABSTRACT) External External Laroche, M., McDougall, G., Bergeron, J., & Yang, Z.
2002 GoodLife Fitness Clubs External External McDougall, G.
2001 Customer retention strategies: When do they pay off? (ABSTRACT) External External McDougall, G.
2000 Tanunda Winery (ABSTRACT) External External McDougall, G., & Lockshin, L.
2000 Customer satisfaction with services: putting perceived value into the equation (ABSTRACT) External External McDougall, G., & Levesque, T.
2000 Service problems and recovery strategies: An experiment (ABSTRACT) External External Levesque, T., & McDougall, G.
1999 CIBC External External McKillop, I., & McDougall, G.
1999 Waiting for service: the effectiveness of recovery strategies (ABSTRACT) External External McDougall, G., & Levesque, T.
1998 Designing the service guarantee: unconditional or specific? (ABSTRACT) External External McDougall, G., Levesque, T., & VanderPlaat, P.
1998 Service problems and recovery strategies: an examination of the critical incident technique in a business-to-business market External External Lockshin, L., & McDougall, G.
1998 The Effectiveness of Recovery Strategies After Service Failure: An Experiment in the Hospitality Industry External External McDougall, G., & Levesque, T.
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