Global Marketing Management
This course provides an introduction to the nature and dynamics of the global marketing environment. Focus will be on: i) understanding the diversity and complexity of the increasingly global business environment, ii) applying marketing concepts and decision-making in a global setting and iii) developing problem analysis and problem-solving skills appropriate to global marketing decisions.
Additional Course Information
BU362 or permission of the instructor.
T,R - 11:30 a.m. - 1 p.m. - Spring Term 2013