Services Marketing Management
This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet.
Additional Course Information
- BU362 or permission of the instructor.
||W - 7 p.m. - 10 p.m. - Spring Term 2013