Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Spring/Summer 2012
Canadian Excellence

BU362
Building and Managing Products, Services and Brands
0.50 Credits

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy.

Additional Course Information
Prerequisites
BU352.
 
Offerings
LocationCourse #Access/Details
Waterloo Campus BU362R R - 7:00 pm - 9:50 pm - Summer Session 2012