Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Spring/Summer 2010
Canadian Excellence

BU479
High-Tech Marketing
0.50 Credits

This course examines the process whereby high-tech firms market their products and services. It discusses the nature of technology adoption and diffusion, the relevant theoretical concepts involved and the ways and means for high-tech firms to compete successfully. The marketing tools and decision models adopted by high-tech firms and the factors contributing to their marketing success and failures are discussed.

Additional Course Information
Prerequisites
BU352, BU362.
Exclusions
BU492g.
 
Offerings
LocationCourse #Access/Details
Waterloo Campus BU479A W - 7 p.m. - 10 p.m. - Spring Term 2010