Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Fall/Winter 2006/2007
Canadian Excellence

BU482
Sales Management
0.50 Credits

This course is designed to develop and apply a framework for dealing with sales management. It will develop skills in planning sales strategy; in recruiting, selecting, training, motivating, organizing and controlling a field sales force; and in persuasive communication. The students will research a sales management problem as well as work with a sales manager in the field. The course is heavily case-oriented.

Additional Course Information
Prerequisites
BU362.
 
Offerings
LocationCourse #Access/Details
Waterloo Campus BU482 T - 7 p.m. - 10 p.m. - Winter Term