Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Fall/Winter 2006/2007
Canadian Excellence

BU432
Consumer Behaviour
0.50 Credits

This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified.

Additional Course Information
Prerequisites
BU362.
Offerings
Location Course # Access/Details
Waterloo Campus BU432C T,R - 4 p.m. - 5:30 p.m. - Winter Term
BU432D M - 4 p.m. - 7 p.m. - Winter Term