BU432
Consumer Behaviour
0.50 Credits
This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified.
Additional Course Information
- Prerequisites
- BU362.
Offerings
| Location | Course # | Access/Details |
|---|
| Waterloo Campus |
BU432C |
T,R - 4 p.m. - 5:30 p.m. - Winter Term |
| |
BU432D |
M - 4 p.m. - 7 p.m. - Winter Term |
