Building and Managing Products, Services and Brands
This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy.
Additional Course Information
T - 7 p.m. - 10 p.m. - Winter Term
R - 7 p.m. - 10 p.m. - Fall Term