Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Fall/Winter 2006/2007
Canadian Excellence

Building and Managing Products, Services and Brands
0.50 Credits

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy.

Additional Course Information
Location Course # Access/Details
Waterloo Campus BU362E T - 7 p.m. - 10 p.m. - Winter Term
BU362F R - 7 p.m. - 10 p.m. - Fall Term