Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Fall/Winter 2006/2007
Canadian Excellence

CS341
Advertising as Communication
0.50 Credits

This course examines various culturally-based critiques of advertising, by contrasting what critics of the industry say advertisers are doing and what advertisers say they are trying to do. Students will be introduced to key concepts and approaches in the industry. The course proceeds through a combination of lectures, seminars, workshops and readings.

Additional Course Information
Prerequisites
Registration status: senior student.
Offerings
Location Course # Access/Details
Waterloo Campus CS341A M - 7 p.m. - 10 p.m. - Fall Term
CS341B M - 7 p.m. - 10 p.m. - Winter Term
Brantford Campus CS341BR M,W - 5:30 p.m. - 7 p.m. - Winter Term