Wilfrid Laurier University Undergraduate Academic Calendar - 2009/2010
Canadian Excellence

Honours Business Administration - Concentration Paths

A BBA concentration consists of a minimum of 2.0 credits at the 300 or 400 level beyond core courses counted toward the degree. Under special circumstances a BU480 - Independent Research may be approved for inclusion toward a concentration.

A concentration allows students to pursue an interest within general management; the concentration is not a professional designation. The concentration will appear on an official transcript when denoted on the application to graduate submitted by the student prior to printed deadlines.

The concentration paths are as follows:

Accounting

Any four (4) of:
BU357 - Taxation
BU387 - Intermediate Accounting I
BU397 - Intermediate Accounting II
BU417 - Financial Statement Analysis
BU427 - Accounting Theory and Advanced Financial Reporting
BU447 - Advanced Auditing
BU456 - Computer Auditing and Control
BU457 - Financial Accounting Theory
BU466 - Advanced Taxation
BU467 - Advanced Management Accounting
BU477 - Auditing
BU487 - Advanced Accounting
BU497 - Seminar in Accounting 

 
Brand Communication & Management

BU432 - Consumer Behaviour
BU470 - Brand Communication
BU472 - Marketing Communications
And any one (1) of:
BU402 - E-Business Marketing
BU412 - Services Marketing Management
BU422 - Marketing Research
BU452 - Marketing Strategy
BU462 - Business-to-Business Marketing
BU469 - Global Marketing Management
BU479 - High-Tech Marketing
BU482 - Sales Management
BU492 - Seminar in Marketing

 
Entrepreneurship

BU403 - Entrepreneurial Finance
BU440 - New Venture Creation
And any two (2) of:
BU428 - Managing the Family Enterprise
BU479 - High-Tech Marketing
BU498n Start-A-Business Workshop
BU498p Managing the Growing Small Enterprise

 
Finance

Any of the following four (4) of:
BU353 - Introduction to Risk Management and Insurance
BU400 - Advanced Equity Analysis I
BU403 - Entrepreneurial Finance
BU410 - Advanced Equity Analysis II
BU413 - Personal Financial Planning and Management
BU419 - Property and Liability Insurance Management
BU423 - Options, Futures and Swaps
BU429 - Capital Market Issues in Property and Liability Insurance
BU433 - Management of Financial Institutions
BU439 - Financial Risk Management for Insurance Enterprises
BU443 - International Financial Management
BU453 - Working Capital Management
BU463 - Advanced Corporate Finance
BU473 - Investment Management
BU483 - Life and Health Insurance
BU493 - Seminar in Finance

 
Human Resource Management

Any four (4) of:
BU408 - Recruitment and Selection
BU418 - Strategic Human Resources Planning
BU464 - Labour Relations
BU468 - Organizational Change and Development
BU414 - Occupational Health and Safety
BU448 - Strategic Compensation in Canada
BU474 - Training and Development

 
Insurance and Risk Management

The following three (3) courses are required:
BU353 - Introduction to Risk Management and Insurance
BU419 - Property and Liability Insurance Management
BU429 - Capital Market Issues in Property and Liability Insurance
And one (1) of:
BU413 - Personal Financial Planning and Management
BU420 - Retirement and Estate Planning
BU423 - Options, Futures and Swaps
BU433 - Management of Financial Institutions
BU439 - Financial Risk Management for Insurance Enterprises
BU483 - Life and Health Insurance

 
International Business

BU416 - International Finance and Accounting
BU435 - Supply Chain Management
BU469 - Global Marketing Management
BU489 - International Organizational Behaviour
BU491 - Business Policy II

NOTES: 

  1. An international study tour is a major component of this concentration. A set fee is charged for the cost of travel.
  2. Students must register in section "in" for the above-listed courses.

 
Marketing

BU432 - Consumer Behaviour
And any three (3) of:
BU402 - E-Business Marketing
BU412 - Services Marketing Management
BU422 - Marketing Research
BU452 - Marketing Strategy
BU462 - Business-to-Business Marketing
BU469 - Global Marketing Management
BU470 - Brand Communication
BU472 - Marketing Communications
BU479 - High-Tech Marketing
BU482 - Sales Management
BU492 - Seminar in Marketing

 
Supply Chain Management

BU405 - Procurement and Supply Management
BU435 - Supply Chain Management
BU445 - Information Systems for Supply Chain Management
BU455 - Transportation and Facilities Management 

 

Senate/Editorial Changes

Senate Revision January 20, 2009: Course changes to International Business concentration path; effective September 1, 2009.

Senate Revision April 14, 2009: BU480 statement; Name change of Brand Communication; Course changes to Marketing concentration path; effective September 1, 2009.

Senate Deletion May 28, 2009: Financial Planning concentration path deleted; BU400 and BU410 added to Finance concentration path; effective September 1, 2009.