Wilfrid Laurier University Undergraduate Academic Calendar - 2006/2007
Canadian Excellence

Honours Business Administration - Concentration Paths

A BBA concentration consists of a minimum of 2.0 credits at the 300 or 400 level beyond core courses counted toward the degree. A concentration allows students to pursue an interest within general management; the concentration is not a professional designation. The concentration will appear on an official transcript when denoted on the application to graduate submitted by the student prior to printed deadlines.

The concentration paths are as follows:

Accounting

Any 4 of the following 400 level courses in accounting:

BU417 - Financial Statement Analysis,
BU427 - Accounting Theory and Advanced Financial Reporting,
BU437,
BU447 - Advanced Auditing,
BU456 - Computer Auditing and Control,
BU457 - Financial Accounting Theory,
BU466 - Advanced Taxation,
BU467 - Advanced Management Accounting,
BU477 - Auditing,
BU487 - Advanced Accounting,
BU497 - Seminar in Accounting

 
Brand Communication

BU432 - Consumer Behaviour
BU472 - Marketing Communications
BU492h  Brand Communication

And one additional 400 level Marketing course from the following:
BU402 - E-Business Marketing,
BU412 - Services Marketing Management,
BU422 - Marketing Research,
BU442,
BU452 - Marketing Strategy,
BU462 - Business-to-Business Marketing,
BU469 - Global Marketing Management,
BU479 - High-Tech Marketing,
BU482 - Sales Management,
BU492 - Seminar in Marketing

 
Entrepreneurship

BU403 - Entrepreneurial Finance
BU440 - New Venture Creation

And any two of:
BU479 - High-Tech Marketing
BU428 - Managing the Family Enterprise
BU498n Start-A-Business Workshop
BU498p Managing the Growing Small Enterprise

 
Finance

Any 4 of the following 400 level courses in finance:

BU403 - Entrepreneurial Finance,
BU413 - Personal Financial Planning and Management,
BU419 - Property and Liability Insurance Management,
BU423 - Options, Futures and Swaps,
BU429 - Capital Market Issues in Property and Liability Insurance,
BU433 - Management of Financial Institutions,
BU439 - Financial Risk Management for Insurance Enterprises,
BU443 - International Financial Management,
BU453 - Working Capital Management,
BU463 - Advanced Corporate Finance,
BU473 - Investment Management,
BU483 - Life and Health Insurance,
BU493 - Seminar in Finance

 
Financial Planning

BU483 - Life and Health Insurance
BU493k Estate Planning
BU493m Retirement Planning and Employee Benefits

And one of:
BU413 - Personal Financial Planning and Management
BU473 - Investment Management

 
Human Resource Management

Any 4 of:
BU408 - Recruitment and Selection,
BU418 - Strategic Human Resources Planning ,
BU464 - Labour Relations,
BU468 - Organizational Change and Development ,
BU474 - Training and Development,
BU498q Occupational Health & Safety
BU498r Strategic Compensation in Canada

 
Insurance and Risk Management

The following 3 courses are required:
BU419 - Property and Liability Insurance Management,
BU429 - Capital Market Issues in Property and Liability Insurance,
BU353 - Introduction to Risk Management and Insurance,

And one of:
BU413 - Personal Financial Planning and Management,
BU420 - Approved for Sept 1, 2007
BU423 - Options, Futures and Swaps,
BU433 - Management of Financial Institutions,
BU439 - Financial Risk Management for Insurance Enterprises,
BU483 - Life and Health Insurance

 
Marketing

Any 4 of the following 400 level courses in marketing:

BU402 - E-Business Marketing,
BU412 - Services Marketing Management,
BU422 - Marketing Research,
BU432 - Consumer Behaviour,
BU442,
BU452 - Marketing Strategy,
BU462 - Business-to-Business Marketing,
BU469 - Global Marketing Management,
BU472 - Marketing Communications,
BU479 - High-Tech Marketing,
BU482 - Sales Management,
BU492 - Seminar in Marketing

 
Supply Chain Management

BU405 - Procurement and Supply Management,
BU435 - Supply Chain Management,
BU445 - Information Systems for Supply Chain Management,
BU455 - Transportation and Facilities Management 

 

Senate/Editorial Changes

March 6, 2007 Senate approved inclusion of 300 level courses. Modification of course selection made to Insurance and Risk Management concentration path; effective immediately.