Wilfrid Laurier University Undergraduate Academic Calendar - 2006/2007
Canadian Excellence

BU469
Global Marketing Management
0.5 Credit

This course provides an introduction to the nature and dynamics of the global marketing environment. Focus will be on: i) understanding the diversity and complexity of the increasingly global business environment, ii) applying marketing concepts and decision-making in a global setting and iii) developing problem analysis and problem-solving skills appropriate to global marketing decisions.

Additional Course Information
Prerequisites
BU362 or permission of the instructor.