Wilfrid Laurier University Undergraduate Academic Calendar - 2006/2007
Canadian Excellence

BU452
Marketing Strategy
0.5 Credit

The focus of this course is on the determination and implementation of marketing strategy considering environmental, competitive and company characteristics. An analytic approach is taken and emphasis is based on the identification of the critical factors and information required in designing marketing strategies.

Additional Course Information
Co-requisites
Year 4 standing in the Honours BBA program.